No, it is not new, although its exact match might be more difficult to find, it is a variation of the Camel Hitch, ABoK #1741, and also the arborist knot #481 and #1744, and its principle is also applied in the Prusik. It is common to see these knots with a different turn, some extra turns or finished with a half hitch either direction, one of them resembling the cow hitch. It is a common application of general knowledge of the behavior of rope and slings.